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Keywords: Preference
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (11-12): 1628–1646.
Published: 09 November 2012
... is an important one; taste and smell will be ranked as very central, and the industry will adjust flavours to create a new level of sensory preference. Much of the research on sensory language for food products has focused on the development of a sensory terminology, lexicon, and dictionary for a specific product...
