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Keywords: Preference for online social interaction
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (2): 659–684.
Published: 06 October 2023
...Caroline S.L. Tan Purpose The purpose of this study is to examine how the constructs of false self, preference for online social interaction (POSI), compulsive internet use (CIU), and online disinhibition affect social withdrawal in a social media context. The mediating effects of moral...
