... 2012 Brand management Marketing strategy Pharmaceutical products Pricing Generics Competitive strategy Premier brands The proliferation and market share growth of generic brands continues to be a threat to any pharmaceutical brand which has lost or about to lose the benefits...

... different imageries that lead to different effects in brand attitude and brand loyalty. Findings from this study add to the understanding of the consumption of luxury brands. © Emerald Group Publishing Limited 2012 Brand image Brand loyalty Luxury brands Premier brands Self‐congruity Brand...

... highlight that luxury brands are a complex combination of dedication to product quality, a strong set of values, tacit understanding of marketing, a focus on detail, and strategic emergence. © Emerald Group Publishing Limited 2004 Wines Brand names Brand image Premier brands The luxury...