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Keywords: Presentations
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Journal Articles
Towards effective poster presentations: an annotated bibliography
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (11-12): 1245–1283.
Published: 20 November 2007
...Douglas Brownlie Purpose The aim of this paper is to introduce the topic of poster presentation as legitimate area of academic study and practice within the marketing discipline. Design/methodology/approach The paper presents the output of one part of a research project that reviewed the state...
