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Keywords: Press relations
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1118–1131.
Published: 01 September 2005
... understanding of market signalling processes, as well as shedding light on the role and effectiveness of press releases as part of the practice of image management. Press releases attract limited attention in marketing. To Kotler et al. (1999, p. 830) press relations involve “placing...
