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Keywords: Presumed influence
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (13): 63–93.
Published: 29 March 2021
... be seen at http://creativecommons.org/licences/by/4.0/legalcode Advertising Psychological reactance Presumed influence Gender stereotypes This research investigates consumer reactions to gender-stereotyped advertising portrayals. Differing from most studies in this field of research...
