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Keywords: Price Level
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1835–1861.
Published: 25 August 2025
...Shubin Yu; Nabanita Talukdar Purpose This study aims to examine the mediating effect of anticipated guilt and the moderating effects of price level, product conspicuousness and purchase motives on purchase intention ( PI ) of luxury products with sustainability claim ( SC ) versus (vs...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (1): 14–25.
Published: 01 January 1987
... research are offered, and it is found that the effects of reduction extend beyond the promotional period. Price increases appear to have an effect on penetration only, but a stronger effect is measured than for a decrease. © MCB UP Limited 1987 Brand Choice Price Level Consumer Behaviour 14...
