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Keywords: Price fairness
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Journal Articles
The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2288–2318.
Published: 10 October 2024
...Doreén Pick; Stephan Zielke Purpose Governmental regulations aiming to protect environmental goals often require firms to increase sales prices with negative consequences on price fairness perception. Companies might therefore either justify the price increase by highlighting the good cause...
