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Keywords: Price increase communication
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Journal Articles
The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2288–2318.
Published: 10 October 2024
... be contacted at: zielke@wiwi.uni-wuppertal.de 09 05 2022 18 12 2022 14 02 2024 11 07 2024 09 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Price increase communication Price fairness Switching Attribution theory...
