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Keywords: Price optimization
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (13): 56–86.
Published: 29 May 2023
... consumers’ WTP decrease the sales probability, and the opposite decrease firms’ margins. In either case, prices are not being optimized, highlighting the low adoption rate of pricing optimization systems in the financial sector compared with other industries such as the airline industry (Phillips, 2013). AI...
