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Keywords: Price sensitivity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (12): 3099–3124.
Published: 08 November 2023
...Yongfu He; Harmen Oppewal; Yuho Chung; Ling Peng Purpose This paper aims to study how price and sales level information influence consumer product perceptions and choices in online settings. It, in particular, tests whether displaying sales level information increases consumer price sensitivity...
