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Keywords: Price-quality relationship
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (12): 3099–3124.
Published: 08 November 2023
... that the relative effect of price on perceived quality was larger in the presence of brand information than when brand information was absent, while the results by Dodds et al. (1991) indicated the opposite. In addition, the price-quality relationship has been shown to be subject to a variety...
