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Keywords: Primary uncertainty
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Journal Articles
European Journal of Marketing (2012) 46 (10): 1268–1282.
Published: 14 September 2012
...Ian Combe; Bent Dreyer; Kjell Grønhaug Purpose This paper aims to address how firms cope when input due to primary uncertainty is unpredictable, and thus timely and adequate supply to customers are impossible to guarantee. Design/methodology/approach Two sets of data are applied to capture...

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