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Keywords: Printing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1976) 10 (1): 5–12.
Published: 01 January 1976
...Lars Engwall Presents the results of an empirical study performed for a population of Swedish printing firms in order to investigate how firms with different order rates differ in other respects. Provides a number of hypotheses relating to order rates and reports. Suggests that there is a complex...
