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Keywords: Privacy empowerment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 219–246.
Published: 13 August 2020
... protection can deprive consumers of privacy empowerment and damage consumer trust to trigger privacy concerns and subsequent defensive responses. Also, the fsQCA revealed five causal configurations to explain high consumer defensive behaviours. Research limitations/implications This study identifies...
