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Keywords: Private consumption
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Journal Articles
European Journal of Marketing (2021) 55 (8): 2101–2121.
Published: 06 August 2021
... for attention-grabbing products in the context of private consumption. Practical implications Marketers and salespersons can guide and recommend products with attention-grabbing features to customers celebrating a friend’s success in recognition of their innate ability. Second, marketers may encourage...

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