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Keywords: Proactive entrepreneurial behaviour
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1980–2001.
Published: 14 November 2017
...Gordon Liu; Wai Wai Joyce Ko; Isaac Ngugi; Sachiko Takeda Purpose Drawing from resource-based theory, the authors aim to study how and under what conditions small- and medium-sized enterprises (SMEs) capitalise on their proactive entrepreneurial behaviour (PEB) to achieve new product development...
