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Keywords: Problem identification
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (5): 17–35.
Published: 01 May 1994
... the research limitations, and also appends suggestions for avenues of future research on which these have some influence. Export Greece International marketing Medium‐sized business Problem identification Small firms It is widely accepted that, from a company perspective, exporting...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1981) 15 (5): 61–72.
Published: 01 May 1981
... product marketing and organizational weaknesses. States that consumer problems as well as preferences should be investigated by the marketer. © MCB UP Limited 1981 New product development Consumer behaviour Problem identification Innovation | 61 Problem Analysis: A Consumer-Based...
