... by the high costs of such a physical distribution process[ 23 , 24 , 35 , 36 , 39 ]. Other problems can be more organic in nature and can be sourced to the internal environment. Export Greece International marketing Medium‐sized business Problem identification Small firms It is widely...

... product marketing and organizational weaknesses. States that consumer problems as well as preferences should be investigated by the marketer. New product development Consumer behaviour Problem identification Innovation | 61 Problem Analysis: A Consumer-Based Methodology for the Discovery of New...