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Keywords: Problem-solving
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Journal Articles
Immediacy pandemic: consumer problem-solving styles and adaptation strategies
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1051–1072.
Published: 08 August 2018
... in consumer behavior. It encompasses three consumer problem-solving styles (i.e. real-time, mobile and virtual problem-solving). Consumers adapt to the CIP through such strategies as unbundling of presence, temporal gain and synchronization, task continuity, work-fun integration and multi-tasking. Research...
