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Keywords: Procedures
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (7-8): 840–854.
Published: 01 August 2002
...Makoto Matsuo; Takashi Kusumi The authors investigated the moderating effect of sales experience on the relationship between salespeople’s procedural knowledge and their performance, using a sample of 108 salespeople working at three car dealerships in Japan. Moderated regression analyses suggested...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1981) 15 (1): 48–57.
Published: 01 January 1981
... Procedures Belgium 48 | Comparative Marketing in Action The Evaluation of Pre-tests by Advertising People: Results of a Survey in Belgium by P. Vanden Abeele and P. Luysterman Little is known about pre-testing in a small market like Belgium. There is no published evidence about pre-test practice, budgets...
