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1-4 of 4
Keywords: Process control
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (3): 51–62.
Published: 01 April 1993
... in a large, complex organization. © MCB UP Limited 1993 Influence Marketing planning Marketing strategy Organizational behaviour Process control Retail trade ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (12): 19–41.
Published: 01 December 1992
... Management theory Marketing process Process control Resource management ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (2): 47–68.
Published: 01 February 1992
... implications point out the importance of a more varied view of the properties of marketing systems. Basically theoretical and restricted to general conceptual discussions. © MCB UP Limited 1992 Distribution channels Marketing theory Process control ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (4): 320–326.
Published: 01 April 1977
... appropriate for new product introductions and brand repositioning. © MCB UP Limited 1977 Advertising Consumer marketing Process control Consumer behaviour 320 | European Journal of Marketing 11, 4 Advertising Strategy Implications of Consumer Evaluation Process Models* by R. Angelmar and B...
