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Keywords: Process efficiency
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (7-8): 843–858.
Published: 01 August 2001
... are suggested. © MCB UP Limited 2001 Analytical hierarchy process New product development Process efficiency Successful new product development (NPD) has long been, and remains, key for the growth and survival of many manufacturing companies. Cooper (1980) notes, “New product development...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (11-12): 47–59.
Published: 01 December 1993
... transitional conditions of the Russian economy. © MCB UP Limited 1993 Assessment Manufacturing industry Manufacturing technology Methodology Process efficiency Product technology Russia ...
