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Keywords: Process oriented organisation
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Journal Articles
A case study of production orientation: Malayan canned pineapple
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1972) 6 (3): 147–154.
Published: 01 March 1972
... of the canned pineapple in the canned fruit market; and the lack of an aggressive sales policy by Malaysia. Concludes that unless Malaya revolutionises its marketing approach, its declining share of the UK pineapple canned market will continue tofall. Production control Process oriented organisation Sales...
