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Keywords: Processed foods
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3107–3137.
Published: 19 August 2022
... Labelling nutrition Attitudes Decision support systems European Union Processed foods In recent years, overweight and obesity have risen dramatically across all age groups worldwide. To date, the number of people suffering from obesity has nearly tripled since 1975, with over 340 million...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (5-6): 608–625.
Published: 01 May 2004
...HoJung Choo; Jae‐Eun Chung; Dawn Thorndike Pysarchik Through structural equation modeling, Fishbein and Ajzen's modified theory of reasoned action model (TORA) is used to study the impact of innovation on Indian consumers’ purchase behavior of new processed foods. The results indicate...
