...Bora Min Purpose This study aims to draw on the malleable nature of processing fluency to identify the role of consumer expectation in generating diverging effects of metacognitive experiences on perception of product innovativeness and product evaluation. It also examines critical boundary...

... liking of social media marketing images, and that processing fluency and aesthetic response mediate these relationships. Study 2 reveals that symmetry and high image contrast improve consumer engagement on social media (number of “likes” and comments). Research limitations/implications These studies...

...Ning Zhang; Liqin Yu; Alex S.L. Tsang; Nan Zhou Purpose The purpose of this paper is to examine the interaction effects of spokes-character dynamism (high vs low) and brand personality (sincere vs competent) on consumers’ evaluation and the mediating role of processing fluency. Design...

... Group Publishing Limited Licensed re-use rights only Recognition Brand image Familiarity Processing fluency Episodic memory Recollection Brand image has been defined as the cognitive and psychological mechanisms that characterise products in the mind of the consumer (Dobni...