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Keywords: Processing speed
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (11-12): 1710–1727.
Published: 09 November 2015
...Bo van Grinsven; Enny Das Purpose – This paper aims to develop an experimental paradigm to assess effects of degrees of logo change on logo processing speed to provide rigid tests of the effects of objectified degrees of logo changes and to understand how degrees of logo change interact...
