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Keywords: Product adaptation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (3-4): 292–306.
Published: 10 April 2007
... of retail preferences across the enlarged EU. Retail management European Union Customer behaviour Eastern Europe Standardization Product adaptation In May 2004, after 14 years of transitioning from a centrally planned economic system to a market economic system, eight Central and Eastern...
