... and its durability pre‐recession. © MCB UP Limited 1985 Pricing policy Product costs Product planning Recession 12 Aspects of Price Policy, Product Policy and Costs in a Recession by U. Schäfter and M. T. Roper Fachhochschule des Saarlandes, Germany and Leicester Polytechnic, UK...

... that product costs become irrelevant to pricing decisions even though they are highly pertinent to the decision's profitability. Examines price as one of the simplest ways of segmenting markets, stating that price segmentation can become far more effective when based on value‐in‐use. © MCB UP Limited 1982...