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Keywords: Product gentrification
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (11): 2585–2606.
Published: 17 October 2025
... of product gentrification, a previously unexplored dimension of the gentrification phenomenon. The main research aims are to define and conceptualise the notion; (b) identify its main consequences for consumers, companies and communities; and describe the distinct processes of industry-led and market-led...
