...Anja Schaefer Consumer knowledge has frequently been mentioned in the literature as a potential mediating factor in consumers’ use of country of origin as a product information cue. However, there is little agreement on the appropriate definition and measurement of consumer knowledge...

... products were found to provide Taiwanese consumers with the image of relatively high price,durability, quality and creativity[ 4 ]. © MCB UP Limited 1994 Consumers Consumer attitudes Country of origin Prices Product information Quality Taiwan Taiwanese consumers spent $37 billion...

... was also stipulated as a mediating factor in the process of adopting a new product, as the fitness between the needs of situation and the product attribute are a main concern in the process of adoption. Utilising product information, the test hypothesis is twofold in this study. One is the repeated measure...

... International Marketing Legislation Liability Product Information 70 Knowing Your Rights: A Cross-Cultural Study by Bronislaw J. Verhage Georgia State University, Atlanta Introduction Although the legal aspects of marketing may not be continually on the minds of European businessmen, it is difficult...