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Keywords: Product recalls
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (7): 1856–1884.
Published: 26 May 2022
.../approach The authors examined recall guidelines from the US National Highway Traffic Safety Administration (NHTSA) and conducted expert interviews as well as a quantitative analysis of 378 product recalls to determine the antecedents of slicing vs chunking. The authors further performed an event study...
