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Keywords: Product variants
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Journal Articles
Differentiating high involved product by trivial attributes for product line extension strategy
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (11-12): 1557–1575.
Published: 16 November 2010
... can be contacted at: pcsun@ttu.edu.tw © Emerald Group Publishing Limited 2010 Product range Product variants Product differentiation Marketing strategy Product differentiation is a classic marketing strategy to gain competitive advantage. Radical product development projects...
