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Keywords: Product variety
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (5-6): 450–474.
Published: 01 June 1999
... and develop hypotheses. Second, we discuss the research methodology. Third, we present and discuss results. Finally, we discuss managerial implications and make suggestions for further research. Brand extensions Brands Consumer behaviour Marketing strategy Product variety Success During...
