... et al., 2012). Moreover, a growing body of research recognizes the importance of product-harm crises in solo-brand contexts (Cleeren et al., 2017 for a review). For example, in a study of consumer attributions of responsibility in negative events, Lei et al. (2012) highlight...

... Publishing Limited Licensed re-use rights only Country of origin Spillover Moral failure Perceived consumer ethicality Product-harm crises The melamine contamination of Sanlu’s powdered baby milk in 2008 (Veil and Yang, 2012) and the sticking accelerator pedals in Toyota products in 2010...