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Keywords: Production cycle
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (1-2): 44–60.
Published: 01 January 2006
... combination of these internal resources becomes the basis of the firm's export performance and marketing strategy (Zou and Stan, 1998). © Emerald Group Publishing Limited 2006 Export markets International business Product development Production cycle Competitive advantage Developing...
