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Keywords: Production management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1976) 10 (3): 136–145.
Published: 01 March 1976
... with the perceptions of their UK counterparts. Concludes that there are substantial disparities between the two countries. © MCB UP Limited 1976 Customer service Production management Canada United Kingdom 136 | Customer Service in Industrial Marketing: A Comparative Study by Peter M. Banting...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1976) 10 (1): 36–48.
Published: 01 January 1976
... by which the decline stage could theoretically be indefinitely postponed. Levitt argues that effective product management requires a company to begin planning for such product extensions even before the original product is launched as this generates an active rather than a reactive product policy and, more...
