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Keywords: Production planning
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1976) 10 (1): 36–48.
Published: 01 January 1976
... market potential and secondly on its overall product planning policy. If market sales are expected to move into a relatively slow decline and potential unit sales profitability even at low absolute sales levels is considered good then gradual product withdrawal becomes attractive the more so...
