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Keywords: Products and services
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (10): 55–65.
Published: 01 October 1986
.... Posits that social class is a major influence on purchasing, especially regarding technology‐type appliances such as computers, cars and other relative articles. © MCB UP Limited 1986 Consumers Education Products and services Social class 55 Products and Services in the Perspective...
