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Keywords: Professions
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Journal Articles
The depiction of marketing and marketers in the news media
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 752–769.
Published: 09 May 2016
... a negative image in the media. Social implications The paper explores the relationship between marketing practice and the marketing profession and society. Originality/value The paper demonstrates the utility of cultivation theory and systematic content analyses of media texts. It develops...
Journal Articles
Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (2): 60–75.
Published: 01 February 1991
... Limited 1991 Marketing theory TQM Professions Services marketing ...
