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Keywords: Prom
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (11-12): 1725–1735.
Published: 15 November 2011
...Peter Nuttall; Julie Tinson Purpose This paper aims to contribute to the special issue theme by exploring the perceptions of anti‐consumption and resistant practices of adolescents by their peer group in the context of high school prom attendance. Design/methodology/approach This paper employs...
