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Keywords: Prosocial motivation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 159–185.
Published: 20 February 2026
...Steven W. Rayburn; Luis García-Tello; Sidney Anderson; Alejandro Fontana; Jeremy J. Sierra Purpose The purpose of this study is to explore specific job design elements and internal branding initiatives that promote prosocial motivation. Design/methodology/approach Self-report data were...
