Keywords: Proximal food pictures
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Journal Articles
European Journal of Marketing (2022) 56 (11): 2833–2861.
Published: 13 October 2022
... perception and participants’ bodily distance) and controls for several other factors (e.g. visual crowding, body-mass index, dietary restrictions, etc.) Findings The studies find that proximal food pictures are implicitly associated with tastiness more for indulgent (vs non-indulgent) foods; lead...

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