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Keywords: Psychological connectedness
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 472–493.
Published: 29 January 2026
... study and three online experiments to test the proposed effect. Findings Goods framing of donation goals increases individuals’ willingness to donate compared to money framing. This effect occurs because goods framing enhances psychological connectedness between donors and beneficiaries, leading...
Includes: Supplementary data
