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Keywords: Psychological contract fulfilment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing 1–37.
Published: 23 July 2026
... for marketers. Drawing on psychological ownership (PO) theory, the purpose of this paper to examine the role of psychological contract fulfilment ( PCF ) in converting employees into customers (i.e. employer-brand patronage) and compares its efficacy with employee discounts. Design/methodology/approach...
