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Keywords: Psychological safety
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (6): 1359–1394.
Published: 14 May 2026
... leadership skills and the ability to stimulate psychological safety. Marketing programs at business schools should develop the same skill sets in students. Theoretical knowledge is not sufficient. Educators need to assist students in developing a serving identity and form personal goals to be a servant...
