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Keywords: Psychometric testing
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Journal Articles
Conjoint Measurement for Marketing Management
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (7): 397–408.
Published: 01 July 1980
... discusses the advantage of conjoint measurement and its limitations are summarised. Concludes that conjoint measurement will enjoy more popularity in the future. © MCB UP Limited 1980 Conjoint analysis Marketing management Psychometric testing Marketing planning | 397 Conjoint Measurement...
