Keywords: Psychophysiology
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Journal Articles
European Journal of Marketing (2021) 55 (2): 497–516.
Published: 25 September 2020
...Billy Sung; Siobhan Hatton-Jones; Min Teah; Isaac Cheah; Ian Phau Purpose The purpose of this paper is to examine the perception of luxuriousness as a novel underlying mechanism of the shelf-based scarcity effect by using both psychophysiological measures (Study 1) and self-reported measures...

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