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Keywords: Public‐private collaborations
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Journal Articles
Public‐private collaborations: branded public services?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 994–1012.
Published: 20 July 2012
... affects public service consumption, and this understanding leads to the optimization of public‐private collaborations. © Emerald Group Publishing Limited 2012 Branding Brands Cross‐sector social partnerships Public‐private collaborations Public services Reference group influence Mexico...
