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Keywords: Public Advertising
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (4): 44–59.
Published: 01 April 1987
... Business‐Government Relations Public Advertising Publicity Marketing 44 The Buy British. Campaign of 1931 by Stephen Constantine University of Lancaster Introduction On 23 November 1931 the Cornish Riviera Express, headed by a GWR steam locomotive, pulled out of Paddington Station, the engine...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (4): 20–33.
Published: 01 April 1987
... of an underdeveloped field is called for by the author. © MCB UP Limited 1987 Advertising Public Advertising 20 Growing Up: The Evolution of Advertising i n Youth's Companion during the Second Half of the Nineteenth Century* by David Reed The study of magazine advertising is one of those areas...
