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Keywords: Public finance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (11-12): 1287–1302.
Published: 01 December 2001
... for. Thus public policy marketing, though not yet tested in practise, can be expected to improve the implementation of those governmental policies in which citizen conduct is critical to success. © MCB UP Limited 2001 Marketing Public finance Policy management Public sector...
